Is your organization actively focusing on emotionally connecting with customers in a positive way?

Steve Jobs said "let's make a great phone that we fall in love with - then everyone will want to use it." Apple then created the iPhone. Not only did they create a phone (and computers, iPods etc.) that millions of people have fallen in love with, they also backed these products up with a chain of stores staffed by passionate tech heads who love solving problems and helping customers enjoy their products.

Whether a customer becomes loyal and passionate or stays open to leaving you for a competitor is all to do with how they feel about your organization and its products and services - the level of trust they feel for you. And that trust is affected by every interaction they have with your organization.

In the current economic climate it is even more important for every employee to be aware of the impact they have on how customers feel about your organization, and to be committed to delivering value your competitors cannot match.

I'd like to hear from you about the organizations you do business with that have earned your trust. What do they do that their competitors don't?

Keep reading our Weekly Leadership Tips for ways you can create a work environment where all team members are engaged, committed to your organization, and passionate about doing a great job every time.

Share these ideas with others. They may request their own free subscription by going to our contact form and clicking on Weekly Leadership Tips.

© 2007 Keith Ayers. All rights reserved.

Click here to read our eMail Archive

Click here to learn more about Executive Coaching.

Click here to learn more about our Senior Team Alignment Process™.

Click here to learn more about our Leadership Development Process™.