Webmail (Training Registry) - Leadership Update from Laura Hauser and Dave Hauser

Trust is a Powerful Value Promise

#25, November 3, 2009

I was recently made aware of a good example of an organization that focuses on building trust with its customers, Amica Mutual Insurance Company. It is an appealing value promise for an insurance company to make, especially after the negative publicity many companies got for rejecting claims in the aftermath of hurricane Katrina.

But we as business leaders need to be careful to ensure that we deliver on that promise. The recent TV ads for Amica are very well done, and it seems from the awards they receive that they do deliver a high level of customer satisfaction.

Do you have other examples of companies you deal with or work for that really deliver on their value promise? Share them with us by commenting on this blog.

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